Concrete Software’s popular mobile device game continues to attract millions of users

CHICAGO (Sept. 5, 2014) – PBA Bowling Challenge Mobile Game has been named presenting sponsor of the 2014 PBA Cheetah Championship, PBA Commissioner Tom Clark announced today.

The PBA Cheetah Championship presented by PBA Bowling Challenge Mobile Game will be the first of four animal pattern championships conducted during PBA World Series of Bowling VI at South Point Bowling Center in Las Vegas. Qualifying and match play rounds will be contested on Saturday, Oct. 25, with the four-player stepladder finals to be conducted on Saturday, Nov. 1, for telecast on ESPN on Sunday, Dec. 14, at 1 p.m. ET.

Since its introduction in January 2013, the “Official Mobile Game of the PBA” has surpassed 8.3 million downloads on Android mobile devices, and has added almost 2 million downloads on iOS devices since its availability for Apple products in November of 2013. Those figures from Concrete Software, the creator of the PBA Bowling Challenge, translate into 4,700 downloads per day by Android users and 2,700 daily downloads by iOS users. Another 350,000 downloads have been recorded by Amazon and Barnes & Noble device users.

PBA Bowling Challenge is a mobile game that features actual tournaments, oil patterns, bowling balls and legendary PBA bowlers who are faithfully represented throughout the game’s extensive career mode.

“The fact that an average of roughly 117,000 people play PBA Bowling Challenge every day is a testament to the game’s popularity,” said Keith Pichelman, CEO of Concrete Software. “It also is especially appealing to young people, with 40 percent of the players being between the ages of 13 and 24, and another 29 percent in the 25-34 age group. Those are exciting numbers for Concrete Software and for the sport of bowling.”

Pichelman also noted that 73 percent of the PBA Bowling Challenge players are male and 27 percent are female.

To download the PBA game in a version to fit your mobile device, visit /games/pba-bowling-challenge/ and click on the proper app store button.

About the PBA

The Professional Bowlers Association (PBA) is an organization of more than 3,200 of the best bowlers from 27 countries who compete in PBA Tour, PBA International Tour, PBA Regional and PBA50 Tour events. The PBA is in its 55th consecutive year of nationally-televised competition, reaching more than one million American households and thousands more around the world who watch PBA activities on Xtra Frame, the PBA’s exclusive online bowling channel. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, HotelPlanner.com, Jack Link’s, MOTIV, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.

About Concrete Software

Since 2003, Concrete Software has been creating your favorite games across all major mobile platforms, including iOS, Android, BlackBerry and Windows Phone. Fun, challenging, addictive

— Concrete Software makes rock solid games. Find out how at www.concretesoftware.com.